How to use giftcards to boost your business


The new OpenTable Gifts marketplace is now available in Australia, giving restaurants the ability to expand the reach of offering their gift cards or gift vouchers to OpenTable diners.

Here’s how restaurant gift cards and vouchers can help:

Stay connected to your loyal customers

Communities are coming together to show their support for their favourite businesses through this period of temporary closure. By offering gift cards for your restaurant, you’re extending an invitation to your diners to return to your venue at a later date, establishing a commitment to dine out with you again when your restaurant re-opens.

Help with cash flow

“Gift Vouchers can supplement lower daily revenues, helping with cash flow to pay staff and invoices during this time of restriction”, says Leon Calero, founder of Giver. “We have seen gift voucher sales increase sharply over the past week, indicating to us that restaurants have used the tool to rally support from their loyal guests”.

Communicate about your Gift Cards

Give your gift card or gift voucher program the best chance to succeed. Start by use the channels you own to communicate how your diners can support you.

“Reaching out on social media or sending out an email with information about what you’re offering during restrictions is a great way to let your diners know how they can support you” said Leon.

Explore other ways to expand the reach of your gift card. Work with partners that have reach in the community and through other networks to showcase your gift card or gift vouchers.

About OpenTable Gifts:

To help restaurants get additional exposure more easily through the COVID-19 pandemic, we have introduced the OpenTable Gifts marketplace. By opting in, restaurants have the freedom of using 3rd party gift platforms, and through an easy ‘3-click’ self sign-up process, easily promote them on the OpenTable network. Learn more.

About Giver:

In this time of uncertainty for the hospitality industry and its suppliers, Giver is endeavouring to offer people the tools to get through and the discounts they need to do so. Giver is a simple and secure web app for selling digital vouchers, developed in Melbourne and designed in collaboration with the hospitality industry. 

Giver is supporting restaurants who want to include gift vouchers in their product offering, by extending a 15% discount on selected plans, as well as waiving their “on-brand” design service fee.