Get reservations directly from Instagram

Instagram is widely seen as a tool for diners to discover their next food experience, decide on what meals to order and share their food pictures with friends. In fact, 80% of Instagrammers follow a business account on Instagram*.

Which is why we’re excited to announce that you can now take bookings directly from Instagram via OpenTable. Here’s how.

  1. Create or switch to an Instagram business account.
  2. Go to your business profile on Instagram and tap Edit Profile.
  3. Under Business Information, tap Contact Options.
  4. Tap Add an Action Button and select OpenTable.
  5. Introduce your reservation link and tap Submit.

The ‘Reserve’ button will appear on your business profile – that easy!

Start capturing bookings via your Instagram business profile today.

Want to start taking bookings on Instagram but not on OpenTable yet? Get started now.

*Instagram internal data, June 2018 

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A waitress welcomes two guests at a restaurant and fills in information on a tablet at the reception.

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