MARKETING TRACKING

Know your digital marketing ROI

Do you know how many reservations your Facebook, Instagram, or Google ads actually drive? And if they cause an uptick in your revenue? Number of impressions, likes, or clicks are good to know, but these metrics provide a limited picture of your true marketing return-on-investment (ROI).

Marketing Tracking lets you:

  • Track your reservations Add URLs with tracking parameters to your digital channels and see exactly where your OpenTable reservations come from
  • Understand campaign performance Compare the effectiveness of your digital marketing channels and campaigns using granular data in the Reservations Report in GuestCenter
  • Know your ROI Measure your ROI for each channel and campaign, optimize your marketing budget, and plan future campaigns using actual reservations data
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