OPENTABLE GUEST RELATIONSHIP MANAGEMENT
Grow your
guest relationships
Turn first-time guests into regularsโand regulars into VIPsโwith comprehensive guest insights and advanced marketing tools that help you build loyalty and bring in more revenue.
Know your guests like never before
Get a 360-degree view of your guestsโtheir habits, preferences, and visitsโin one place so you can wow them with personalised service.
Equip your team with timely guest intel
Arm your team with insights from an automated pre-shift report so they can provide tailored hospitality that turns regulars into VIPs.
Access richer guest profiles
Search the entire OpenTable guest network when making bookings to access richer guest profiles and insights.
Capture guest insights automatically
Set rules to auto-tag your most frequent guests and biggest spenders so you can grab every opportunity to elevate your hospitality.
Easily manage your guestbook
Keep your guestbooks relevant with the ability to filter out, hide, and easily remove duplicate and outdated profiles.
Engage guests effectively with tailored communications
Stay connected to guests and keep them coming back with customisable communications and marketing automation that delivers the right message at the right time.
Bring guests back in 3 clicks via email
Trigger automated email campaigns based on guest preferences or send a one-time email to a segment of guests.
Stay connected to on-the-go guests
Send custom text messages to confirm preferences, update waitlist guests, or prep for special occasions.
Make customers feel valued to keep them returning
Create, manage, and offer a membership program, inclusive of monetary and experiential rewards, directly on OpenTable. Flexible reward types allow you to stay on brand, providing the type of rewards that are right for your restaurant.
Measure, improve, repeat
Gain insights and performance analytics to better understand and optimise your business.
Spot room for improvement
Use performance dashboards to understand the impact of your marketing efforts.
See how you stack up to competition
Access average coverage and review benchmarks from similar restaurants in your local market.
Dig into detailed guest reports
Get a deep understanding of whoโs coming in with easy-to-access weekly guest reports.
