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OPENTABLE GUEST RELATIONSHIP MANAGEMENT

Grow your
guest relationships

Turn first-time guests into regularsโ€”and regulars into VIPsโ€”with comprehensive guest insights and advanced marketing tools that help you build loyalty and bring in more revenue.

Know your guests like never before

Get a 360-degree view of your guestsโ€”their habits, preferences, and visitsโ€”in one place so you can wow them with personalised service.

Equip your team with timely guest intel

Arm your team with insights from an automated pre-shift report so they can provide tailored hospitality that turns regulars into VIPs.

Access richer guest profiles

Search the entire OpenTable guest network when making bookings to access richer guest profiles and insights.

Capture guest insights automatically

Set rules to auto-tag your most frequent guests and biggest spenders so you can grab every opportunity to elevate your hospitality.

Easily manage your guestbook

Keep your guestbooks relevant with the ability to filter out, hide, and easily remove duplicate and outdated profiles.

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Engage guests effectively with tailored communications

Stay connected to guests and keep them coming back with customisable communications and marketing automation that delivers the right message at the right time.

Bring guests back in 3 clicks via email

Trigger automated email campaigns based on guest preferences or send a one-time email to a segment of guests.

Stay connected to on-the-go guests

Send custom text messages to confirm preferences, update waitlist guests, or prep for special occasions.

Make customers feel valued to keep them returning

Create, manage, and offer a membership program, inclusive of monetary and experiential rewards, directly on OpenTable. Flexible reward types allow you to stay on brand, providing the type of rewards that are right for your restaurant.

Measure, improve, repeat

Gain insights and performance analytics to better understand and optimise your business.

Spot room for improvement

Use performance dashboards to understand the impact of your marketing efforts.

See how you stack up to competition

Access average coverage and review benchmarks from similar restaurants in your local market.

Dig into detailed guest reports

Get a deep understanding of whoโ€™s coming in with easy-to-access weekly guest reports.

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โ€œOpenTable provides us with resources to personalise service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.โ€

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Ralph Brennan, Owner and Operator
Ralph Brennan Restaurant Group, New Orleans, LA

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โ€œOpenTable provides us with resources to personalise service for our guests. We have information on who they are, what they like, dislike, special occasions, and that helps us to deliver the experience we strive to.โ€

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Ralph Brennan, Owner and Operator
Ralph Brennan Restaurant Group, New Orleans, LA

Frequently asked questions

A restaurant CRM (Customer Relationship Management) system is a tool that helps restaurants collect, organise, and use guest data to build stronger relationships, personalise dining experiences, and drive repeat visits.

GRM is built specifically for hospitality businesses like restaurants. Itโ€™s experience-focused, helping teams deliver personalised service by capturing guest preferences, visit history, and special occasionsโ€”all to help build loyalty and drive revenue.

CRM is used across industries to manage contacts, sales pipelines, and support and is transaction-focused.

Yes. When you integrate your POS and CRM, you can streamline operations, helping to boost efficiency and drive revenue.

With unparalleled guest insights and easy-to-use communication tools, OpenTable helps you know your guests better, stay in touch, and keep them coming backโ€”all while saving you valuable time.

Get started with OpenTable today

A member of our team will reach out shortly to discuss your needs and if youโ€™d like, give you a platform demo

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Learn more about guest relationship management

Turn guests into regulars and regulars into VIPs by making lasting connections using our guest relationship management tools. Explore our related blog posts for tips on enhancing guest relationships and growing your restaurantโ€™s success.

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