Local language bookings at more than 40,000 restaurants around the world, enabled by OpenTable
OpenTable has today announced new functionality that will enable diners to search, discover and make reservations at restaurants across the globe in their local language through OpenTable’s web and app properties.
The global booking functionality brings together more than 40,000 restaurants across more than 20 countries, including renowned global dining hotspots such as Berlin, Dublin, London, New York, San Francisco, Sydney and Toronto. Languages currently supported include English, Spanish, French, German and Japanese. The launch also sees OpenTable bring together all its separate country apps into one multi-language global app.
Christa Quarles, CEO, OpenTable, comments “This is an exciting moment for OpenTable. For almost 20 years we have been helping diners to discover and make restaurant reservations in their home country. This evolution in how we engineer our current country sites and apps, means we can now power great restaurant experiences across multiple cities, in multiple languages, becoming a true ‘Global Dining Passport’ for diners across the world.
“Research* carried out amongst our diners shows that 97% of them eat out at least once per day during their travels, whilst 48% admit to dining out at least twice a day. The enhancements we have made will help these diners uncover and enjoy unique and authentic dining experiences whilst they are travelling, as well as at home. It also enables us to further support our restaurant partners who will receive exposure to an increasing audience of global diners, that it would be difficult and costly for them to target through their own marketing campaigns.”
In addition to being able to discover and book restaurants, diners will be able to manage their global bookings through their local OpenTable account.
Diners can now view menus, read and submit restaurant reviews and find key information, including directions for their chosen restaurant, as well as review the details of their reservation at any time, all in their local language. “This functionality will be especially pertinent to those travelling to or from destinations such as Japan, Germany, French Canada and Mexico where they will be able to experience OpenTable in their preferred language,” continues Quarles.
“Combining our extensive experience in connecting diners and restaurants, and our position as part of The Priceline Group, we are uniquely placed to help the global traveller become a global diner. OpenTable is the Global Dining Passport in your pocket. We help you reserve a seat at those must visit destination restaurants as well as help you discover hidden gems that offer an authentic local experience,” said Quarles.
The new functionality provides increasing opportunities for international restaurateurs on the OpenTable network. With all restaurants, appearing on all sites, in all languages, they will be discoverable to a growing audience of discerning diners. OpenTable currently seats more than 20 million diners per month across its network, which includes sites in the US, Canada, Mexico, Australia, Japan, UK, Germany and Ireland.
*OpenTable research carried out in August 2016. 12,000 diners contributed to the survey, which ran across seven countries, US, UK, Ireland, Australia, Germany, Mexico and Japan.