DINER INSIGHTS
A data-driven rundown on the state of restaurant dining, straight from diners
As 2022 gets into full swing, OpenTable took people’s pulse to see what they care about most when planning to dine out. Hint: they want to choose their dining area and they care about being welcomed by name.
Insights and data straight from diners can help you plan and make decisions, particularly as the Delta and Omicron variants continue to take a toll on restaurants. OpenTable conducted our diner survey in January 2022—let’s dive into what diners said.
Here are a few sneak peaks:
Get more insights along with practical tips you can use, including—
We hope these insights—as well as the daily updated data on our State of the Industry hub—give you the information you need to help your business thrive and make up for lost time.
Take a look at the results from our past surveys:
October 2021: Capitalise on the surge in diner demand this summer
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Aggregate, manage and analyze your reviews across the most popular review sites in one place and create custom post-dining surveys.
Get in touch and stay in touch with guests about their visit from one central place the whole team can consult.