How OpenTable Helped Freyja Elevate Its Reputation and Expand Its Market Reach

Fast facts

	Restaurant name: Freyja
	Type of restaurant: Fine dining
	Location: Melbourne CBD

A fresh concept for Melbourne, Freyja takes a distinctive ‘New Nordic’ approach to Australian dining. Guided by two MICHELIN award-winning Executive Chef Jae Bang, this innovative restaurant blends Scandinavian cooking with local Aussie produce, crafting a menu characterised by smoked, dry-aged, lacto-fermented, and pickled delights.

Freyja can host up to 120 covers at a time, and like most restaurants, aims for efficient table turnovers on humming nights. However, it’s also vital to ensure all guests receive excellent service and a memorable dining experience. According to Venue Manager Deborah McKay, OpenTable for Restaurants is the key to balancing these two competing needs.

Staff can plan and complete turnovers efficiently, all while delivering an exceptional level of care and attention to every diner who walks through the doors. Paired with Freyja’s unique and culturally rich culinary offerings, this has created a recipe for award-winning success for the Melbourne restaurant.

Fast facts

	Restaurant name: Freyja
	Type of restaurant: Fine dining
	Location: Melbourne CBD

A fresh concept for Melbourne, Freyja takes a distinctive ‘New Nordic’ approach to Australian dining. Guided by two MICHELIN award-winning Executive Chef Jae Bang, this innovative restaurant blends Scandinavian cooking with local Aussie produce, crafting a menu characterised by smoked, dry-aged, lacto-fermented, and pickled delights.

Freyja can host up to 120 covers at a time, and like most restaurants, aims for efficient table turnovers on humming nights. However, it’s also vital to ensure all guests receive excellent service and a memorable dining experience. According to Venue Manager Deborah McKay, OpenTable for Restaurants is the key to balancing these two competing needs.

Staff can plan and complete turnovers efficiently, all while delivering an exceptional level of care and attention to every diner who walks through the doors. Paired with Freyja’s unique and culturally rich culinary offerings, this has created a recipe for award-winning success for the Melbourne restaurant.

OpenTable for Restaurants: The Perfect Blend of Technology and Human Support

While OpenTable’s restaurant management software is a powerful tool, Deborah says the local team behind the platform have been equally instrumental in Freyja’s success. Speaking of her OpenTable account manager, she explained, “He has always been there whenever we’ve required additional training or to update our system. From day one, he helped program our entire setup.”

With unwavering support from a dedicated account manager, the team has been able to develop a high level of confidence and proficiency with OpenTable for Restaurants. In turn, this has empowered Freyja’s staff to use the software to its full potential and ensure maximum returns for the restaurant.

The Key to Reaching a Broader Audience and Attracting New Diners

Though this personalised level of support is a major factor, Deborah says it’s OpenTable’s market reach that really makes it shine, “It opens us up to a broader audience, maybe people who would not generally search for a restaurant like us.” OpenTable’s expansive network has been instrumental in introducing Freyja to a wider audience. The platform’s reach extends beyond the usual diners, attracting those who may not typically seek out a New Nordic dining experience. This has allowed Freyja to break traditional boundaries and appeal to a diverse range of food enthusiasts, further solidifying its position in Melbourne’s vibrant culinary scene.

OpenTable for Restaurants – the Most User-Friendly Table Management System

Throughout her career, Deborah has had the opportunity to work with various restaurant management systems. However, she found that none were as user-friendly and efficient as OpenTable for Restaurants. From her first moment with the table management system, Deborah was impressed by its robustness, reliability, and intuitive design. This is why Freyja has relied on OpenTable for Restaurants from day one as their reservation and table management system.

Deborah says she fell instantly in love with the ease and intuitiveness of the restaurant management software. She is now confident in declaring that no other tool measures up to OpenTable for Restaurants. “OpenTable has always been the most user-friendly,” she explained. “It’s just been an incredible tool to use.”

OpenTable for Restaurants: The Perfect Blend of Technology and Human Support

While OpenTable’s restaurant management software is a powerful tool, Deborah says the local team behind the platform have been equally instrumental in Freyja’s success. Speaking of her OpenTable account manager, she explained, “He has always been there whenever we’ve required additional training or to update our system. From day one, he helped program our entire setup.”

With unwavering support from a dedicated account manager, the team has been able to develop a high level of confidence and proficiency with OpenTable for Restaurants. In turn, this has empowered Freyja’s staff to use the software to its full potential and ensure maximum returns for the restaurant.

The Key to Reaching a Broader Audience and Attracting New Diners

Though this personalised level of support is a major factor, Deborah says it’s OpenTable’s market reach that really makes it shine, “It opens us up to a broader audience, maybe people who would not generally search for a restaurant like us.” OpenTable’s expansive network has been instrumental in introducing Freyja to a wider audience. The platform’s reach extends beyond the usual diners, attracting those who may not typically seek out a New Nordic dining experience. This has allowed Freyja to break traditional boundaries and appeal to a diverse range of food enthusiasts, further solidifying its position in Melbourne’s vibrant culinary scene.

OpenTable for Restaurants – the Most User-Friendly Table Management System

Throughout her career, Deborah has had the opportunity to work with various restaurant management systems. However, she found that none were as user-friendly and efficient as OpenTable for Restaurants. From her first moment with the table management system, Deborah was impressed by its robustness, reliability, and intuitive design. This is why Freyja has relied on OpenTable for Restaurants from day one as their reservation and table management system.

Deborah says she fell instantly in love with the ease and intuitiveness of the restaurant management software. She is now confident in declaring that no other tool measures up to OpenTable for Restaurants. “OpenTable has always been the most user-friendly,” she explained. “It’s just been an incredible tool to use.”

“Customising the widget is incredible. It made such an difference to the overall look and feel of our website and to the customer experience. It was also super easy to implement!”

Emma DiGacomo, Chief Marketing Officer

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